It has been awarded the distributorship of the MiPad in Malaysia by Xiaomi Inc early March 2015, is hoping to ride the popularity of China’s No 1 consumer electronics brand, which in just five years, has risen to become the world’s number 3 smartphone player.
ECS has been distributing smartphones and tablets since 2012 and is always looking for new brands and products to represent.
With the appointment of ECS ICT, local IT and mobile device resellers will now be able to sell the MiPad.
Whole ECS ICT is the only distributor of Xiaomi products in Malaysia now (March 2015), there is no mention in the contract that it is the sole or exclusive distributor. Hence it has to perform well in distributing the MiPad before it expects Xiaomi to award it the distributorship of more products.
In the second half of 2015, ECS plans to bring in wearable gadgets and accessories.
ECS has more than 5000 resellers in its nationwide channel network, comprising retailers, system integrators and corporate dealers. The group distributes smartphones from Lenovo, ASUS and BenQ. It has close to 40 renowned brands in its ICT distribution portfolio and distributes a wide range of products, including notebooks, PC, tablet, printers, software and servers from more than 30 principals.
ECS has a healthy balance sheet with zero borrowings and net cash of rm90 million as at Dec 312 2014. It also has a policy to pay at least 30% of its net profit as dividends.
In the financial year ended Dec 31 2014, it set a new revenue record of rm1.6 billion, up 20% from rm1.3 billion a year ago due to strong smartphones sales. Net profit grew from rm26.9 million to rm29.4 million.
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