Friday, May 23, 2014


It reported earnings of rm16.3 million during the period ended March 31 2014, down 38% year on year.

Going forward, its earnings outlook was expected to remain muted for the year due to persistent weak sentiment surrounding print advertising expenditure.

Star was unable to benefit from major sporting events in 2014 which are more TV driven.

While Star is embarking on many initiatives to reduce its reliance on income generated from the print adex, these initiatives are unlikely to contribute meaningfully in the near term.

The ongoing structural shift from traditional pint to online media is not helping either.

Nonetheless, its efforts to rein staff costs should help to maintain profitability amid weak adex

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Please note that all data given are merely blogger's opinion. It is strongly recommended that you do your own analysis and research before investing.