In Oct 2012 it announced a proposed bonus issue of 250.80 million new
shares on a one-for-one basis and also a proposed issue of 250.80 million free
warrants on the basis of one warrant for every share held.
The steep fall in its share price
(08 - 09 Oct 2012) could raise concerns about the exercising of the warrants.
According to the Oct 5 2012 announcement, the indicative exercise price of the
warrants was assumed at 51.1 sen per warrant, which was the theoretical
ex-bonus price, calculated based on the five-day volume weighted average market
price of the shares up to and including Oct 4 2012 of RM1.021.
In June 2012 Asia Media Group Bhd
had fixed the issue price for the final tranche of the private placement shares
at 38.5 sen each for the tranche allocation of 11.4 million shares.
In 2011 it had placed out 35% of the paid-up in 2011. The private
placements entail the issuance of up to 79.80 million new shares to identified
Bumiputera investors. The funds from which will also be directed towards
building DTDB infra. Along with the CASP-I license, AMedia was also awarded
network service provider and network facilities provider licenses.
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Asia Media Group Bhd, the country's largest
transit-television network operator, plans to launch a terrestrial digital TV
station by as early as the first quarter of 2012.
It has allocated as much as RM50 million in capital
expenditure in 2013 to help it with the launch in the
Klang Valley .
Its first step in the plan to launch the terrestrial digital TV station is to
launch the "out-of-home service". Out-of-home service means that
people who use public transport such as the Rapid buses and the city's rail
service will be able to watch live TV.
Currently (Aug 2012), Asia Media operates transit TV services for the city
buses, but most of the feed are pre-recorded, with the content coming from
third parties.
Asia Media is expecting to bring in as much as RM50 million in 2012 from
advertisements alone.
Most of the shows will be in English and Bahasa
Malaysia , with content coming
directly from Asia Media.
The company also has a licence to operate a radio
network. The radio network will focus mainly on the Chinese market.
Apart from the cost, finding the right content is the
major drawback, pulling the company away from this path.
For the nine months ended August 30 2011, the firm's pre-tax profit stood at
RM11.74 million versus RM8.13 million in the same period a year ago.
It plans to expand its reach onto trains and taxis once it fully rolls
out its DTTB system
by end of 2012.
It controls 73% of the market in its business segment with its major
clients being Syariakt Prasarana Negara Bhd, which operates RapidKL and Rapid
Penang busess and trains and Konsortium Transnasional Bhd which runs the
interstate bus routes.
It is optimistic about renewing its tie up with Prasarana when its
contract with the latter expires at end of 2013. It holds a license as content
application service provider.
A potential new revenue stream being considered by AMedia is the
leasing of its excess capacity to other players or those who serve the hotel
segment.
Its Strength …
It belongs to a small group of companies that own free to air (FTA)
broadcasting licenses and is essentially able to provide services similar to
those offered by RTM and Media Prima.
Certainly, this
license has enhanced the company’s appeal for it has attracted other
players in the media space. Rumors had it in June 2011
that the company was in talks with Star on a possible takeover but its CEO
denied.
AMedia has not have
any discussions with Star but they do want to explore all the opportunities it
has. A few entities, local and international, have shown interest in taking up
a stake in AMedia in July 2011 but things are at a preliminary stage.
Talks were also
ongoing with a number of investors, including local media groups, on the
purchase of a 10% stake in the company in July 2011.
So why would local media company want a stake in Amedia.
Apart from its huge margins, the
company’s license to provide FTA broadcasting services offers an avenue
for bigger media players eyeing a piece of the electronic media market.
In 2010, the MCMC
awarded AMedia a content application service provider (CASP-i) license, which
enables it to enter the digital television, FTA television and radio
broadcasting industry.
AMedia is one the
few companies in Malaysia
that are permitted to offer broadcasting services and facilities.
A full CASP-I license allows the company to
operate nationwide 24 hour non subscription broadcasting, subscription
broadcasting and terrestrial radio broascasting services.
Currently (July 2011), only Media Prima and RTM hold FTA broadcasting
licenses.
With CASP-I, AMedia
has the right to provide broadcasting services within the frequency in
Malaysia
and to operate multiple TV, radio and data channels.
The company has its
eye on digital terrestrial television broadcasting
– a service to deliver real time as opposed to pre recorded, content on
mobile screens.
However, to realize the full potential of services that the CASP-I
license enables the company to offer, it needs substantial capex and foothold
in the industry. Effectively, AMEdia has to compete with established players
like Astro and Media Prima.
Its CEO said that it has no immediate plan to venture into digital
television. Furthermore, expanding its DTDB segment would absorb most of its
capex in the years ahead.
AMedia is part of
the ETP, under which it plans to invest rm500 million over the next 10 years from
2011 to provide live broadcasting and grow its network of mobile broadcasting
on public transport.
This will be part of its project to deploy digital broadcasting in
stages. It first wants full coverage of the
Klang Valley
by the end of 2011.
Asia Media, Malaysia’a largest
transit TV operator, offered a good growth story in a small but fast-growing
media segment. Another key attraction is the group’s exposure to the
public transportation upgrade in the Klang
Valley which will allow
it to expand its services to the LRT and MRT systems.
It could be catalysed by success in
securing the licence to operate on the LRT. Asia
Media provides investors with an alternative exposure to growing media segments
other than FTA TV and newspaper.