It beats
several bidders to win the broadcast rights for the next three seasons of the
EPL football matches at what is said to be a respectable cost increase to the
previous three seasons.
It is
understood that the amount is near rm1 billion for the three seasons up from
the rm800 million Astro is said to have paid in the current three year season
ending 2012/2013.
A substantial cost increase could further dent earnings
for Astro, which is already guiding smaller margins year on year in the next
two years from Nov 2012 as it spends to convert the remaining half of the 3.1
million subscribers it has to the next generation platform.
Rather than Astro losing the EPL broadcast rights,
market observers are currently (Nov 2012) more concerned with the jump in cost,
which could hurt dividend payments. Astro has promised to pay out at least 75%
of its earnings as dividends to placate shareholders as it nurture new growth
sources.
One way Astro
could boost confidence is to show it can continue to deliver strong earnings
while keeping a tight rein on costs, despite facing heightened competition.
Is It Worth Buying Now (22 Nov 2012)
???
MIDF (YES) …
ASTRO Malaysia Holdings Bhd had won the broadcasting
rights for the Barclays Premier League (BPL) for the next three seasons
starting from season 2013/2014. The broadcast rights is reportedly to cost near
RM1bil, up from the previously reported RM800mil. However, ground check indicates
that the actual cost for both current and previous deal is lower than those
appeared in newsreports.
Nevertheless, expect
the impact to Astro's earnings will not be significant. Estimate that its content cost as a
percentage of revenue will increase by 1% to 2%-points in financial year ending
Jan 31, 2014 (FY14) from current 32%. This
will be within the management guidance of circa 32% to 35%. In addition, content
cost will only reach 35% of revenue in the year with major sporting event such
as the World Cup and Olympics. Otherwise,
content cost will range between 32% and 33% of revenue.
Hence its margin will be under pressure. Churn will be
limited but sports are not the only reason. The impact to Astro will be
positive as it will limit the churn rate of its subscribers. Current churn rate
as at calendar year 2011 (CY11) is 7%, which is well below the industry average
of 13%. With
BPL rights, churn rate can fall to the 5% to 6% level. However, regardless of
the sporting content, Astro's churn rate will also be limited by its local and
international offerings.
Astro's wholly-owned subsidiary, MEASAT
Broadcast Network Systems Sdn Bhd (MBNS), has
received a letter from the Indonesian Embassy in Kuala Lumpur on Nov 14 2012 naming
MBNS as second defendant with respect to a claim made by PT Direct Vision (PTDV)
for an unlawful act or tort in the District Court of South Jakarta, Indonesia,
against Astro All Asia
Networks Plc. The on-going dispute with PTDV
will not have an impact to Astro as its operation is solely focus in
Malaysia .
The current (Nov 2012) content cost is within management
guidance. The winning bid for BPL should remove a lot of uncertainty for Astro
and at current price level (rm2.65 – rm2.72) is an attractive entry point
for investors to accumulate on Astro's shares.
Astro aims for a dividend payout ratio of 75% will be
an added incentive for investors.
The main investment cases for Astro are as follows:
Astro has room for growth given that Malaysia pay-TV market penetration rate is
only at 50% and it is the leader with market share of circa 99%; popular
in-house content and international content which will limit the churn rate and
entice new subscribers; increasing income level in Malaysia will consequently
increase its average revenue per user (ARPU) as subscribers upgrade its
packages; new products that can tap previously underserved market; innovative
product to maximise ARPU.
By OSK (NO) …
Content
has been the largest component of the group's cost of sales, comprising 54.4%,
55.1% and 51.6% of its pro forma cost of sales for the financial years ended
Jan 31, 2010, 2011 and 2012 respectively, as well as 52.1% of its audited cost
of sales for the three months ended April 30, 2012.
Despite the decrease in content costs as a percentage
of total operating costs, its content costs have increased in absolute amount
primarily because of the addition of new channels to expand our channel
offerings, the addition of high definition (HD) channels to increase our HD
penetration, the increase in content prices due to inflation and the increase
in local production.
The cost of winning
the BPL is likely to have an impact on Astro's earnings before interest, taxes,
depreciation, and amortisation (EBITDA) margins for the next two to three years
from Nov 2012.
Also expecting a slight impact on the
company's dividend payout in the near term or thr next two years.
However mariket
observers did not rule out a potential subscription price hike to pass on some
of the costs to viewers.
Since 1997, Astro has been showcasing BPL action as
part of a comprehensive bouquet of football programming to Malaysian football
fans.
Meanwhile, it will be interesting to see if
Astro would be mandated to share its content with other players. According to
reports, a policy directive to ensure certain types of popular content, such as
some live sports, is not bought on an exclusive basis by any television station
in the country, is expected to be issued.
This is said to pave the way for joint bidding for
live sports content by all the players or, if only one player bids for it, the
concept of sharing popular content with all the players will be possible.
The directive is said to address the concerns and
comments made by industry players that claim that when only one broadcaster
gets all the exclusive content, it allows it to keep its market dominance and
the exclusivity blocks the prospects for new entrants.
By Mercury Securities (NO) …
The share price would not revert its offer price or
higher (on news of it securing the broadcasting rights). The public already
expected Astro to be given the exclusive rights.
The management had already factored in the fee for the
rights which is said to be about rm1 billion before the IPO.
Apart
from current (Nov 2012) cautious market sentiment, the expensive valuation has
also put a cap on Astro’s share price. Furthermore, the company cannot
afford a generous dividend as it is incurring large capex as it migrates
customers to the new Beyond set up boxes.
The Astro’s management said that for the next
two or three years from Nov 2012, Astro should see a 2% to 3% contraction in
Ebitda margin.
However it is a wise long term investment on the
group’s part to raise profitability.
More
than 93% of Astro’s revenue is derived from its pay-TV segment with is
current (Nov 2012) Arpu standing rm83.00.
Fro the near term, Astro has no catalyst insight.
Astro
venture into IPTV broadcasting – with its mobile Astro On the Go service
and strategic collaborations with TIME dotcom Bhd and Maxis as well as it no
frills prepaid satellite broadcast service – could potentially be a new
growth area for the group and could elevate its pay TV market supremacy. Astro
has the exclusive rights for the satellite DTH broadcast service in the country
until 2017 until that does not mean it will not face competition.
Astro’s management said that it would face no
competition in the foreseeable future. However, that is only partially true as
it does not have any competition only within the satellite television service.
The
exclusive rights do not guarantee that audiences will only watch Astro. As high
speed broadband (HSBB) is becoming increasingly ubiquitous in Malaysian
households, Internet users can immediately download or stream any programming
to view it a their convenience. Thus Astro’s PVR service, which allows
viewers to record and watch a programme later loses some of its appeal.
Another
potential competitor for Astro is the cable TV provider ABN which is currently
(Nov 2012) doing a test run in the Klang’s Valley.
Meanwhile
Astro is only known for its monopolistic business model which provides
resilient recurring cash flow, and is well run by a capable management team.
In the long run, there might be an intense war among
broadcasters for audiences. But for now (Nov 2012), Astro will continue to
dominate.
Philip Capital (NO) …
Astro
is a well run company. The current (19 Nov 2012) capex is necessary as it will
set a platform for the group’s future earnings growth.
Nonetheless it does not see the share price weakness
(19 Nov 2012) as a buying opportunity but until the group starts paying dividends.
The
IPO valued the stock as a PER of 32 times based on projected EPS of FY2013. The
media industry’s average PER is 18.26 times.